Gambling "e-pidemic"

Available evidence indicates that exposure to gambling at a young age increases the risk that a person will become addicted in later life and figures from the Gambling Commission estimate that 55,000 children in the UK could have a gambling problem.
Now, newly published research by Demos and the Department of Management at Bristol University - which looked at more than 800,000 tweets relating to traditional gambling, as well as betting on e-sports (computer games tournaments played competitively ) - revealed that 28% of those retweeting or replying to esports betting tweets in the UK were children under 16.
Analysis shows 74 per cent of esports tweets and 68 per cent of traditional sports tweets appeared not to comply with advertising regulations in some way - for example, presenting gambling as an income source or encouraging gambling at unsociable times.
Showing a person under 25 in a gambling advert is against regulations – but as most professional esports players are in this age bracket the rules are flouted again and again.
Parents and teachers are likely to be completely unaware of gambling advertising on social media as, through the use of cryptocurrencies, children may be able to place bets without access to a bank account.
Professor Agnes Nairn, from the University of Bristol's Department of Management and co-author of Biddable Youth, said: "We were really surprised at the number of children actively engaging with esports gambling accounts. Yet with the massive growth in the esports industry, unless action is taken, we can only expect this figure to rise as sports and gambling seem to be inextricably linked.
In order to tackle these problems, the report is calling for technology companies to make better use of age verification tools and adtech to screen out children from gambling ads, and for regulators to both continue to pursue those breaking the rules and consider tightening regulations.

Regulators must regulate